The University of Waterloo announced a new exciting partnership with Rogers Communications and Sportsnet for the launch of “Sportsnet Hockey Hack: Powered by Rogers 5G”.
The Hackathon involves teams of students from UW collaborating to design applications to enhance the fan experience for Sportsnet viewers. They’ll be doing this by using Rogers 5G technology, as well as data from the NHL’s Puck and Player Tracking System used during the 2020 Stanley Cup playoffs.
Innovation is Waterloo’s most reputable characteristic, and fans can certainly expect potential innovative solutions such as augmented reality, second screen experiences, and even fantasy leagues.
Bridget Moloney, Managing Director of Waterloo’s Gateway for Enterprises to Discover Innovation, expressed her excitement over the partnership: “The University of Waterloo is very proud to be working with Rogers, Sportsnet, and the NHL to make the experience of watching a game on TV more interesting and interactive for hockey fans.”
Rogers also announced a new 5G program, which will be dedicated to improving sports and fan engagement through research and development. UW signed a three-year partnership agreement with Rogers for the program, focusing on 5G research in the Toronto-Waterloo tech corridor.
How will the program work?
Each team of students will collaborate/attempt to create a working prototype of their app, showcasing their progress to a panel of judges. The winnings include prizes, job opportunities, and even potential funding to turn the prototype into reality.
Both Sportsnet and Rogers Communications are thrilled to be working with the bright minds of UW students, who are helping to innovate the fan experience in unexpected, new ways.
“As Sportsnet continues to be a leader in sports technology innovation, we are excited to work with some of Canada’s top young minds at the University of Waterloo to discover how Rogers 5G technology can change the way millions of NHL fans watch and engage with the sport,” Bart Yabsley, President of Sportsnet, said.
